Boxed booze with Beatbox Beverages is something we can all get behind

Boxed booze with Beatbox Beverages is something we can all get behind

VicesAugust 17, 2015 By Brian Frederick

Full disclosure: we watch the ever-loving hell out of some Shark Tank. But we’ve never sought out any of the featured products to try in real life … until now. And wouldn’t you know it; we found Beatbox — a great big carton of easy-drinkin’ booze. The company raised a million buckaroonies on the popular show with an investment from the Dallas Mavericks owner Mark Cuban, and is now on a mission to take the impressionable nation by fruit-flavored storm.

Here’s the deal: the red one tastes like cranberry Kool-Aid, the blue one is like a melted Otter Pop and the green one is dangerously close to just a normal, unspiked Gatorade. There’s almost no throat-sting from the alcohol, which can either be a needed blessing or a disguised disaster. As a drink that’s 11.1 percent alcohol with only 7 grams of sugar per serving (almost five times less than that of a whiskey/coke), the Beatbox boxed cocktails keeps a nice brain-fade going while going nowhere near the waistline. The enclosed bladder is a rugged bag indeed, good for nights out in the woods, extreme park days or bringing along on your non-existent yacht. It still won’t keep anyone from texting exes at 3 in the morning, however, so it’s not exactly perfect … yet.