Heineken celebrates 140 years with LED display made from 5,000 signature bottles

Brand managers for Heineken wanted a display that captured the DNA of the brewery for the 140 year celebration. They brought in 5,000 bottles, 10,000 cables, 5 crews and one week later built an entire LED display on the side of the building. Our one question: Heineken has been serving beer for 140 years?